As a Business owner you’ve probably wondered if your social media efforts are worthwhile. Honestly there's no reason to feel any guilt for questioning this. Especially during times of high inflation when, for most of us, Money is tight and Time is scarce.
That’s why one of the main reasons I believe digital marketing can be the best thing for your business is how easy and affordable it is to measure results! To get started, I suggest analyzing data and customer engagement. Nowadays most social media networks allow you to view necessary page data absolutely FREE for things like what content you posted, number of views, comments, direct messages etc.
Once you’ve gathered some data, compare it to the business goals. Mhmm… you know I advocate for Goal setting because it’s critical in measuring results!
To speed up your decision-making process, I put together a short list of questions to ask Before You Quit Social Media:
“How did you hear about us?” This is a valuable question to ask new leads
Who are my posts reaching?
Do the users being reached match our ideal customer profile?
Which online activities had the best response?
Have our social interactions lead followers to ask questions, share contact information or schedule meetings?
Are we getting positive feedback or client reviews?
I hope this information was helpful. Feel free to leave a comment and let me know if you’ve ever felt this way about social media marketing for your business? Where did these questions lead you? Keep in mind, this is just a short list of data points to consider when you need answers fast! However, if you wanna know how to apply this in your business … send me a message or visit my website to book a Free discovery call.