A new media content marketing solution can significantly increase online visibility and build trust with potential patients, explains Florida-based digital marketing agency KNY Web.
Major news websites are not only trusted by readers - they make Google, Bing and other search engines sit up and take notice.KNY Web explains how they've been creating robust media campaigns for their clients - getting them published on hundreds of other high-authority websites.
Getting Seen Where It Matters
Many individuals now use online searches to find and read reviews about local service providers - including dentists.
In fact, Google reports that almost half of all dental patients will undertake over two weeks of research before choosing a dental practice - and two thirds would be willing to travel further if it meant receiving better care.
As such, online visibility and reputation management are critical in attracting new patients, says KNY Web.
The Importance of Online Reputation
Recent research from BrightLocal revealed that 98% of consumers use the internet to find local businesses, and 76% say that they regularly read reviews as part of their research. The study also found that individuals are more likely to research specific industries, including healthcare providers, tradespeople, and automotive repair services.
As KNY Web points out, dentists are among some of the most researched categories, making online reputation management an important consideration. The new content campaigns aim to assist in this regard, featuring local practices on high-authority outlets - which most people associate with trustworthiness and expertise.
How It's Done
You don’t have to write anything or be a marketing expert, because a team of professionals creates your media campaign for you. Materials include news articles, videos, podcasts, slideshows, and more - and they’re published on over 400 trusted multimedia websites.
“We develop hyper-targeted content and publish it on some of the most well-known and trusted websites in the world,” a company representative explained. “Our team consists of professional writers, developers, and advertising specialists, so we not only increase your online footprint, but we also tell your story in a way that builds trust and generates more leads.”
Recognizing that many dentists don’t have the time or resources to focus on content marketing, KNY Web developed its unique solution to offer an affordable and highly effective way of reaching potential clients. The firm continues to foster new media relationships, with additional distribution capabilities expected in the near future.
The Results
“These content campaigns have catapulted our business to new heights,” one therapist recently stated. “We’ve gone from one bed a half capacity to three beds that are almost fully booked, and we’ve also had to hire two additional therapists to meet the demand.”
KNY Web offers complete content development and marketing solutions for dental practices in Florida and beyond.